Analisis Pengaruh Penghargaan Finansial, Pelatihan Profesional, Nilai–Nilai Sosial Terhadap Minat Mahasiswa Akuntansi Dalam Memilih Karir Sebagai Akuntan Publik

The reason for the low number of public accountants is due to the lack of interest of accounting student in this profession. Infact, the public accounting profession is an important proffesion because the publik accounting profession working in a piblik accountig firm (KAP) is a proffesion that aims to prove the princples of transparancy, accountability, liability, independence and fairness that have been implemented in financial report. This research aim to test and analyzw how influential financial rewards, professional training, and social values are on students’ nterest in choosing a career as a piblic accountan. This research uses a quantitative type of research where the population is a active a accounting students in 2023. The sampling method was using the slovin formula and obtained results of 97 samples. By collecting data using questionnaires with gform. The results of this research show that financial awards do not have a significant positiv influence, while professional training and social values have a significant positive influence on a accounting students’ interest in choosing a career as a public accountant