The New Landscape of Social Media Content Creation: How Influencers' Adoption of Generative AI to Generate Content Disclosure Affects Consumers' Behavioral Responses

Purpose–The purpose of this paper is to examine how social media influencers' adoption of generative artificial intelligence (GenAI) to create posts content disclosure affects their followers' responses.

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Published
2025-03-07
DOI
https://doi.org/10.1145/3729706.3729807
Primary Topic
Digital Marketing and Social Media
Type
article
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article

The New Landscape of Social Media Content Creation: How Influencers' Adoption of Generative AI to Generate Content Disclosure Affects Consumers' Behavioral Responses

Senhua Wang
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Digital Marketing and Social Media
article

The New Landscape of Social Media Content Creation: How Influencers' Adoption of Generative AI to Generate Content Disclosure Affects Consumers' Behavioral Responses

Senhua Wang
article en

Abstract

Purpose–The purpose of this paper is to examine how social media influencers' adoption of generative artificial intelligence (GenAI) to create posts content disclosure affects their followers' responses.

Shanghai University (CN)
Reduced inequalities
Openalex Percentile: Top 79%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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The New Landscape of Social Media Content Creation: How Influencers' Adoption of Generative AI to Generate Content Disclosure Affects Consumers' Behavioral Responses — Senhua Wang · (2025) | TGRS Research Map | TGRS