Purchase intention and consumption behaviour towards luxury five-star green hotels: A systematic literature review

Global warming has increasingly highlighted the urgent need for action against climate change, particularly as its adverse effects on public health become more evident. This urgency has spurred a demand for sustainable practices in various sectors, including hospitality. Within this context, hospitality management is investigating the intricate relationship between sustainability practices and consumer behavior, particularly in luxury hotels. Researchers are exploring how sustainability influences customer purchase intentions, but existing systematic literature reviews (SLRs) often fall short of providing a comprehensive analysis of the dominant perspectives between hospitality management and related fields. Many SLRs inadequately synthesize the theories and methodologies employed in studying consumer behavior toward green hotels, offering insights primarily into specific aspects like eco-certifications and consumer willingness to pay without integrating these findings into a cohesive theoretical framework. Furthermore, existing reviews often overlook the contributions of different disciplines, such as marketing, economics, and environmental science to consumer perceptions of sustainable practices. This paper aims to fill these gaps by identifying published research on luxury green hotels, examining the methodologies and theories utilized, and suggesting future research opportunities. A systematic review following Kitchenham & Charters (2007) guidelines was conducted on literature published from 2018 to 2024, focusing on this emerging field. Results indicate inadequate application of Stimulus-Organism-Response (SOR) theory in existing research. This paper highlights the contributions of various scholars and concludes with discussions on potential avenues for further research in sustainability and consumer behavior within the luxury hospitality sector.