A Holistic Approach to Cybersecurity and Data Protection in the Age of Artificial Intelligence and Big Data

Given the rapid technological advancements, cybersecurity and personal data protection are developing into key aspects requiring a holistic approach. The dynamic development of artificial intelligence (AI) and big data technologies creates new opportunities for cybersecurity. At the same time, these give rise to potential attack vectors. The article highlights the relationship between cybersecurity and personal data protection, indicating the need for integrated measures to be taken at multiple levels. This includes developing and implementing advanced technological solutions and education to increase users’ digital competencies. The analysis reveals that only by balancing the potential offered by modern technologies with the risks related to the human factor is it possible to protect personal data in the digital ecosystem effectively.