The Role of Digital Media in Accounting Transparency and Corporate Image: SDGs Communication Approach

In the digital era, digital media plays a crucial role in supporting accounting transparency and shaping a company’s strategic image. This article examines how a value-based communication approach can integrate the principles of Sustainable Development Goals (SDGs) into corporate communication practices, particularly regarding accountability and reputation. By optimizing the use of digital media, companies not only enhance the transparency of financial information but also build public trust through narratives aligned with sustainability values. This study employs a descriptive qualitative approach with case study analysis on companies that have adopted value-based communication strategies. The findings show that the synergy between digital media and SDG values can improve public perception of corporate social responsibility and ethics. This also strengthens the company’s strategic position in the eyes of stakeholders, creating a positive image and fostering long-term relationships with various parties involved. Through this integration, companies can achieve both financial transparency and a strong reputation.