Local Political Branding : Constituent Taste Distinction in the 2024 NTT Gubernatorial Election

Study This concerned discuss play political constituents in context election politics , namely Election Governor East Nusa Tenggara Province ( NTT) 2024 ago . Study This assume constituents local inNTT own political taste ( preference ) For made into standard standard in determine choice its politics . Contest political Election Governor of NTT 2024 also takes place at the root level grass . Choice political constituents related with aspect socio - cultural in the form of appetite politics . Study This done with focus on 2 objectives , namely : 1) Distinction Appetite political public related qualification leader political local in NTT and 2) Similarity of political branding candidate Governor of NTT against appetite preference political society . Study This use Method Studies Case . Technique data collection , namely : First , Interview Deep And Documentation . Results​ study confirm that : First , the distinction appetite political local constituents related qualification leadership Governor of NTT, namely : leadership that embraces and unites differences, leadership based on primordial ties, and young, energetic, and progressive leadership. Second, candidates Yohanis Fransiskus Lema and Jane Na talia Suryanto represent young leaders, Emanuel Melkiades Laka Lena and Johanis Asadoma represent unifying leaders, and Simon candidate Petrus Kamlasi-Adrianus Garu represents leaders based on primordialism. Study This viewed as notes democracy that educates participants political in build universe productive politics .​