Study on Beauty Eyelash Industry Brain Enabling Digital Transformation of Enterprises

In order to actively promote digital industrialization and industrial digitization, and to promote the deep integration of the digital economy and the real economy, the construction of industrial brain has become an important issue for the government to promote the transformation and upgrading of industries. The case study method is adopted to take “beauty eyelash industry brain” as the research object, combining with the current situation of the beauty eyelash industry, to elaborate the construction and practical effectiveness of “beauty eyelash industry brain”, so as to explore how “beauty eyelash industry brain” empowers the digital transformation of enterprises. Eyelash Industry Brain” empowers the digital transformation of enterprises. The study finds that “Beauty Eyelash Industry Brain” mainly promotes upstream and downstream collaborative innovation and empowers enterprises' digital transformation through four aspects: empowering enterprises' precise marketing, empowering enterprises' supply chain management, empowering the construction of industrial ecology, and empowering enterprises' risk management and control.