Research on the Impact of Digital Tools on Business Decision Making from the Perspective of Digital Economy

With the spread of digitalization, digital tools are playing an increasingly important role in business decisions. This study uses decision tree algorithm to predict the impact of digital tools on business decision making. In this study, data from 500 medium and large enterprises were collected through a questionnaire survey to construct a decision tree model, and the model was evaluated through cross-validation. The results show that decision tree models perform well in predicting the impact of digital tools on business decisions. The study also found that data analytics tools, cloud and storage tools, and artificial intelligence and machine learning tools have varying degrees of impact on business decisions. The results of this study provide an effective business decision for enterprises to understand and utilize digital tools, which has important practical and theoretical value.

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Publication Details

Published
2025-03-07
DOI
https://doi.org/10.1145/3729706.3729751
Primary Topic
Economic and Technological Systems Analysis
Type
article
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article

Research on the Impact of Digital Tools on Business Decision Making from the Perspective of Digital Economy

Ling Peng, Jiang Xu
Economic and Technological Systems Analysis
article

Research on the Impact of Digital Tools on Business Decision Making from the Perspective of Digital Economy

Ling Peng, Jiang Xu
article en

Abstract

With the spread of digitalization, digital tools are playing an increasingly important role in business decisions. This study uses decision tree algorithm to predict the impact of digital tools on business decision making. In this study, data from 500 medium and large enterprises were collected through a questionnaire survey to construct a decision tree model, and the model was evaluated through cross-validation. The results show that decision tree models perform well in predicting the impact of digital tools on business decisions. The study also found that data analytics tools, cloud and storage tools, and artificial intelligence and machine learning tools have varying degrees of impact on business decisions. The results of this study provide an effective business decision for enterprises to understand and utilize digital tools, which has important practical and theoretical value.

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