Memahami Perpustakaan Lewat Layar: Sebuah Analisis Resepsi terhadap Tayangan Video Perpustakaan Loka Ghana SMA 1 Sedayu

In the information age, media is used as an intermediary for information and messages to be conveyed to the wider community. One of the most popular media is the video format on Youtube. Libraries also use video to disseminate information and brand about libraries. In its application, the library needs to understand. the logic of the media, one of which is related to the perception that the audience will produce from the impressions created. This is so that the meaning the library wants to convey through the media can be correct to the audience. This study describes the results of audience reception related to the video broadcast of the Loka Ghana State Senior High School Library entitled ‘National Best School Library’. This research uses a qualitative method with data collection through pilot study interviews or small-scale pilot studies based on Stuart Hall's reception theory. The results of the interview data analysis were mapped into the audience's hypothetical position. The results showed that one participant was in the dominant hegemonic position and two participants were in the negotiated position. The background of the selected participants highly influences this result.