Research on the Path of Chinese Traditional Virtue Education in Colleges and Universities under the Perspective of “Grand Ideological and Political Course”

在全球化与数字化双重语境下，中华文化主体性的建构面临新的机遇与挑战。本研究基于“大思政课”教育理念，从价值内涵、现实困境和建构路径三个维度探讨中华文化主体性的当代意义。研究发现：中华文化主体性具有文明对话的桥梁作用、价值认同的凝聚功能和创新发展的内生动力三重核心价值；当前面临文化认同弱化、话语体系失衡和实践转化不足等主要困境；需要通过课程体系重构、教育生态优化和评价机制创新等路径实现有效建构。研究提出“三维一体”的建构模型，为新时代文化育人提供理论参考和实践指导。Under the dual context of globalization and digitalization, the construction of Chinese cultural subjectivity faces new opportunities and challenges. Based on the educational concept of “Great Ideological and Political Course”, this study explores the contemporary significance of Chinese cultural subjectivity from three dimensions: value connotation, practical dilemmas and construction paths. The research finds that Chinese cultural subjectivity has three core values: the bridge function of civilizational dialogue, the cohesive function of value identity and the endogenous motivation of innovative development; it currently faces major dilemmas such as the weakening of cultural identity, the imbalance of discourse system and the insufficiency of practical transformation; and it needs to be effectively constructed through the reconstruction of curriculum system, the optimization of educational ecology and the innovation of evaluation mechanism. The study proposes a “three-dimensional integrated” construction model to provide theoretical reference and practical guidance for cultural education in the new era.