An impact of COVID-19 on consumer buying behavior

COVID-19 influenced and disturbed normal human life so much that was noticed in earlier and recent years. This pandemic is not only a health crisis but also changed the whole scenario of living. COVID -19 is an infectious disease of the respiratory tract spread by Coronavirus. It disturbed whole normal life, jobs, occupation, disturbing working conditions, routine activities, and social and economic changes. Because of the economic, social, and psychological changes in behavior, people have altered their buying and shopping habits. During the COVID-19 pandemic, consumers spend more on healthy diets and hygienic products. They preferred digital paying of money and online shopping from different e-shopping channels. Online shopping continuously increased during the pandemic COVID-19. Consumer buying behavior adapted new lines for shopping for their needs and necessities like digital channels, etc. Therefore this research work aims to study the impact of the COVID-19 pandemic on consumer buying behaviors with special reference to different age groups, gender, and occupations. Thus the findings that came out from this study will be helpful for further investigation in the future.