Perceived Risks and Challenges in Cryptocurrency Adoption

This paper examines the perceived risks and challenges associated with the adoption of cryptocurrencies. Using qualitative interviews with stakeholders across the fintech and blockchain sectors, the study identifies major deterrents including volatility, regulatory uncertainty, cybersecurity threats, and lack of consumer protection. The findings reveal how both emotional and cognitive perceptions of risk hinder broader public adoption. Many participants highlighted the influence of media sensationalism and anecdotal experiences, which amplify fears related to scams and technical complexity. Furthermore, perceptions varied significantly across user groups, with institutional investors focusing on legal ambiguity and operational risks, while retail users emphasized usability issues and fear of irreversible losses. Understanding these perceptions is critical to creating strategies for building user confidence, promoting safe practices, and ensuring sustainable growth in the cryptocurrency space. The study recommends the development of transparent regulatory guidelines, improved cybersecurity standards, and more user-friendly onboarding experiences. By addressing the psychological and structural barriers simultaneously, stakeholders can facilitate a more inclusive and secure environment for cryptocurrency adoption. This research contributes to the growing body of work examining behavioral finance in digital economies and underscores the importance of human-centric approaches in technology diffusion.