A Conceptual Model of Creative Tourism with a Sustainable Development Approach for Kish Island, Iran

This study investigates the potential of developing creative tourism on Kish Island, Iran, focusing on its viability as a sustainable tourism destination within the Kish Free Zone. Creative tourism offers visitors opportunities to actively engage in cultural and innovative experiences, fostering collaboration between tourists and local communities to create unique tourism products. The research highlights how creativity can enhance competitive advantages, stimulate economic growth, and support cultural preservation. Drawing comparisons with the Nazaré Criativa project in Portugal, the study suggests that governmental support could amplify such initiatives on Kish Island. Utilizing Geographic Information Systems (GIS) analysis, the research evaluates ecotourism potential by integrating ecological, social, and economic indicators for sustainable planning. The methodology combines qualitative and quantitative approaches, including literature reviews, field observations, and Structural Equation Modeling (SEM) using SmartPLS software. The results reveal that resources significantly impact tourism development (t=25.727), while organizational factors drive creative attractions (t=2.936). Infrastructure positively influences development (t=1.704), but has a negative effect on creativity (-0.228), indicating the need for balanced management. The study proposes a conceptual model for e-tourism development, emphasizing a comprehensive tourism portal to enhance accessibility and the visitor experience. Commercialization models (e.g., Rourke, Song, and Gibson) are analyzed to transform creative ideas into marketable products, supporting local entrepreneurship. The findings underscore the importance of infrastructure, organizational leadership, and cultural heritage in fostering creative tourism. Recommendations include leveraging Kish Island’s natural and historical assets, integrating technology, and promoting local handicraft workshops to attract diverse tourists. This approach aims to empower local communities, ensure environmental sustainability, and position Kish Island as a leading creative tourism destination by 2039.