ANALYSIS OF THE DEVELOPMENT PROSPECTS OF AGTECH STARTUPS UNDER THE CONDITIONS OF AN OPEN LAND MARKET

This article aims to study the prospects for the development of agri-tech startups in Ukraine under the conditions of an open land market and identify the key factors influencing their success and integration into the modern agricultural business.. The authors draw attention to the fact that in Ukraine, where a moratorium on the sale of agricultural land had been in place since 2001, most agri-startups were established even before the official opening of the land market – that is, prior to 2021, when the first stage of the land reform began, providing for the gradual lifting of the moratorium. At the same time, under the conditions of the moratorium on the purchase and sale of agricultural land and the instability of lease relations (in particular, farmers often operated under short-term leases, which reduced interest in implementing long-term innovations), Ukrainian agri-startups functioned in a specific environment with a number of constraints. It is noted that the opening of the land market in Ukraine has significantly increased demand for the products of agri-tech startups and has contributed to accelerating the development of existing domestic players in the field of agricultural technologies.