What enhances event experience satisfaction? Examiningthe role of event experience quality dimensions

Events create new experiences that can affect visitors’ attitudes and behaviour toward the setting, as well as make a positive difference in the competitive market. Thus, understanding factors that create attractive experiences, as well as providing quality experiences is crucial for event organizers. The current study introduced event experience quality construct as a possible predictor of event experience satisfaction, and aimed to explore the direct correlation between event experience quality and event experience satisfaction in the music event context. Data collection was targeted at music event spectators with passive event experiences. A convenience sampling method was used and 173 participants took part in this study. By employing the multiple regression analysis, the results provided evidence that event experience quality dimensions significantly impacted event experience satisfaction of event spectators. In particular, entertainment, environment quality, and performance quality were significant in understanding experience satisfaction of music event audience. These findings provide additional insights into how to foster experience satisfaction in music event settings, contributing to theoretical, empirical, and practical knowledge of experience quality research.