Late Soviet Leisure Practices and Their Representation in the Digital Environment

Introduction . The article is devoted to the representation of Soviet everyday life on the Internet. The subject of the study is the media memory of leisure practices in the 1960s–1970s. Memories of spending free time are considered as an element of constructing a collective memory of Soviet life and forming an image of Soviet normativity on the Internet. The author aims to examine the specifics of digital memories of leisure practices of late Soviet everyday life. Materials and Methods . The basis of the research is the structural-functional method and content analysis of materials on social networks. Results . The results of the study are that the author has shown using concrete examples that referring to the concept of “spaces of non-attendance” within the late Soviet everyday life makes it possible to understand the attractiveness of the image of the Soviet past in the digital space. The study demonstrated that memories of leisure practices are characterized by an appeal to the personal dimension of everyday experience. Discussion and Conclusion . The author supposes that the phenomenon of an integration of the ideological myth into memory of the space of private life is connected both with the peculiarities of media memory and with the complex structure of the subject of nostalgic reflection. The results of the study can be applied in planning strategies for the preservation and reproduction of historical memory.