A Digital Enterprise Architecture Framework for Enhancing Supply Chain Efficiency in the FMCG Sector

This study proposes a Digital Enterprise Architecture (EA) Supply Chain Management (SCM) Framework for MSM Malaysia Holdings Berhad to enhance operational efficiency and agility. The framework integrates digital technologies such as the Internet of Things (IoT) with enterprise architecture concepts, addressing traditional SCM challenges like manual processes and fragmented systems. A comprehensive literature review underscores the need for automation and system integration. The research employs qualitative methods, including in-depth interviews with five MSM experts, focus group discussions, and document analysis to map current SCM processes, identify inefficiencies, and design a new set of procedures. The newly developed processes align with organizational objectives, leveraging ArchiMate Notation to visually represent the processes. This framework aims to streamline operations and drive digital transformation in the FMCG sector.