THE INFLUENCE OF ENTREPRENEURIAL LEARNING BASED ON PROJECT-BASED LEARNING AND SELF-EFFICACY ON VOCATIONAL STUDENTS' INTEREST IN ENTREPRENEURSHIP THROUGH ENTREPRENEURIAL MOTIVATION

The purpose of this research was to analyze the influence of project-based learning on entrepreneurship, self-efficacy, and entrepreneurial motivation on entrepreneurial interest, as well as the influence of project-based learning on entrepreneurship and self-efficacy on students' entrepreneurial interest through entrepreneurial motivation. The data used in this research were obtained through interviews and a closed questionnaire. The sample size in this study included a total of 139 students of Marketing during the 2023/2024 academic year. The respondents were selected using purposive sampling and proportional stratified random sampling techniques. Meanwhile, the data analysis techniques employed include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and the Sobel test. The results of this research indicate that entrepreneurial learning based on project-based learning, self-efficacy, and entrepreneurial motivation influences entrepreneurial interest. Entrepreneurial learning based on project-based learning and self-efficacy influences entrepreneurial interest in students through entrepreneurial motivation. The implication of this research is that schools are expected to be able to implement the entrepreneurial learning process effectively. Teachers are expected to increase students' entrepreneurial motivation, thereby enhancing their interest in entrepreneurship. Students are expected to develop self-efficacy in exploring the business world, becoming better prepared and motivated to pursue entrepreneurship. This research’s contribution and added value are in the form of theoretical and practical benefits.