The Interplay of Emotional Regulation and Cognitive Styles in Entrepreneurial Decision-Making: Impact on Entrepreneurial Intention

This study investigates the impact of emotional regulation and control on the latent variables of Ajzen's Theory of Planned Behavior that shape entrepreneurial intention, while also assessing the role of cognitive styles in the development of entrepreneurial intention among business students. The results indicate that emotional regulation and control significantly impact attitude toward entrepreneurship (r = 0.327, p<0.01) and perceived behavioural control (r=0.430, p<0.01), while social norms (r = 0.016, p>0.05) show no significant relationship. Attitude toward entrepreneurship (r=0.841, p<0.01) and perceived behavioural control (r = 0.727, p<0.01) emerge as strong predictors of entrepreneurial intention, whereas social norms (r = 0.038, p>0.05) do not. Among cognitive styles, knowing style (r=0.262, p < 0.01) and creating style (r=0.507, p < 0.01) significantly influence entrepreneurial intention. Emotional regulation, positive attitudes, and creative or knowledge-driven cognitive styles play a crucial role in fostering entrepreneurial intentions among students.