Preparing Creative Arts and Design Students for the New World of Generative Artificial Intelligence in the Workplace

Generative Artificial Intelligence (AI) is transforming the Creative Industries, influencing fields such as Design, Film, and Advertising by bridging machine-generated content and human creativity. This paper explores the necessity for design educators to prepare students for these new workplace realities, where Generative AI tools are reshaping creativity, intellectual property, and ethical discussions. Through a survey of postgraduate design students, this research examines their perspectives on integrating Generative AI into their future careers. Findings indicate a strong interest in learning how to use these tools across age and experience levels.