Integrating Sustainability into Data Science Education: A Framework for Fostering Social and Environmental Commitment

This paper explores the integration of sustainability into business education, specifically within the context of the “Fundamentals of Business Organization” course in the Data Science Degree at UPV. By analyzing the current state of sustainability education and its alignment with the institution's strategic goals, we propose the introduction of a new practical activity designed to foster Social and Environmental Commitment among students. This activity, which integrates the Pattern Categorization Framework, aims to engage students in real-world challenges, focusing on SDG 12: Responsible Production and Consumption. Through this initiative, students will not only deepen their understanding of business strategies and operations but also develop key soft skills related to ethical decision-making, sustainability, and responsibility. The paper highlights the importance of equipping future professionals with the tools and knowledge needed to design and manage business systems that contribute to long-term social, environmental, and economic sustainability.