Creating an international and multidisciplinary learning community in higher education

This applied educational research project aimed to establish a multidisciplinary, international learning community in higher education and to bridge the gap between the PXL-Digital and PXL-Business departments of the Belgian PXL University of Applied Sciences and Arts. This was achieved through the introduction of a new course titled Marketing Automation and the organization of two Blended Intensive Programs (BIPs) in collaboration with international partner institutions. Using a mixed-methods approach, quantitative data were collected via surveys, and qualitative insights were derived from interviews and brainstorm sessions. The findings indicate that such a learning community is feasible and fosters valuable learning experiences and competence development among students. Despite organizational challenges, the BIPs and the Marketing Automation course were well-received, providing a strong foundation for future program development.