Project Colibrí: University Leadership in the Design and Implementation of Social Entrepreneurship Education Initiatives

This study explores the role of universities in addressing migration-related challenges through social entrepreneurship education. Project Hummingbird, developed at the UABC-Yunus Center, engaged university students in designing and implementing targeted initiatives for migrant communities in Tijuana, Mexico. Using an action research approach, the project fostered financial literacy, sustainable entrepreneurship, and branding skills among vulnerable groups, including women, LGBTQ+ migrants, and children. Key findings highlight the impact of co-creation methodologies, such as Design Thinking and Business Model Canvas, in empowering participants to develop innovative and sustainable business solutions. The results demonstrate that interdisciplinary collaboration between academia and civil society enhances economic integration opportunities for migrant populations. This work underscores the potential of university-led social entrepreneurship education in promoting sustainable development, economic inclusion, and social innovation in border regions.