Fostering Innovation and Interdisciplinarity in Higher Education: A Project on Creative Writing for Marketing and Language Students

This paper presents an innovative pedagogical initiative integrating interdisciplinarity and interdepartmental collaboration in higher education. The project "From Marketing to Languages: The Art of Creative Writing" brought together marketing and language students to engage in creative writing and storytelling. Designed to respond to the growing demand for transversal skills such as creativity, critical thinking, and communication, the project employed active learning methodologies and a tailored workshop led by a renowned author. Students collaborated in interdisciplinary groups, addressing societal challenges through narrative while bridging knowledge from distinct academic fields. This initiative exemplifies the potential of interdisciplinary and interdepartmental practices to enhance student engagement, foster innovation, and develop competencies crucial for navigating complex professional and societal contexts. The outcomes underscore the importance and the challenges of such approaches in driving pedagogical transformation and equipping students for the challenges of a globalized, interconnected world.