Using Artificial Intelligence to Support Students in Developing Startup Products in English as a Foreign Language Course

We explored the use of artificial intelligence (AI) in enhancing the English proficiency of students in the English as a Foreign Language (EFL) course through a startup product development curriculum. In the course, real-world business scenarios of startup companies were offered for students to analyze English communication skills on crowdfunding platforms and in product promotional videos. The EFL students used entrepreneurial skills to create and present their product videos in a team to the class who acted as potential investors. Pre- and post-test analyses were conducted to assess the impact of AI-assisted learning on enhancing English listening and reading ability. Significant improvements were observed, suggesting AI-enhanced entrepreneurial experiences and the listening and reading ability of the EFL students.