ICT in Public Extension: Constraints and Suggestions Through the Lens of Extension Functionaries

Background: Information and communication technology being one of the key drivers in present agricultural system. Whilst public extension system play a pivotal role to bridge between the research and the roots, it is paramount for its functionaries to be well versed with latest development and stay upto date with every new means and ways of information dissemination. Methods: The study was conducted in Bhadrak, Balasore, Cuttack and Jajpur districts of Odisha to determine the constraints impairing extension functionaries while using ICT in agriculture. Purposive sampling was used for selection of the districts and all the agricultural extension functionaries like CDAO, ADO, BAO, AAO, BTM and ATM were selected total adding up to 248 respondents. A pre-tested interview schedule was prepared and data was collected using interview method. Garrett’s ranking technique was performed to analyse the challenges as perceived by officials under technological, organisational, capacity-related, socio-psychological and infrastructural dimensions. Result: Lack of technical assistance for troubleshooting was the most urgent limitation among the technological issues,in organizational front biggest restriction (Rank 1) was the low priority given to ICT skill enhancement, inadequate training in ICT use is the most severe limitation in terms of capacity-related constraints, fear of making mistakes when using ICT was the most prevalent socio-psychological limitation,the most important constraint on the infrastructural front was determined to be a lack of infrastructure with a Mean Garrett Score of 66.14, 58.50, 60.47, 59.66 and 54.21 respectively. Suggestions as perceived by the respondents in order to increase the utilisation of ICT’s included Regular hands-on training on emerging ICT tools and digital platforms,refresher courses to keep up with rapid technological changes, setting up ICT resource centres at block and district levels etc.All these constraints and suggestions could be analysed by stakeholders for making extension functionaries run at par with the global extensionists and create a sustainable and robust farming community.