Analysis of the Current Landscape and Optimization Proposals for Chinese Insurance Companies' Expansion in the Elderly Care Industry

Against the backdrop of accelerated population aging and the rise of the silver economy, insurance companies have become important participants in the elderly care industry by virtue of their advantages in matching capital terms and risk management. This article elaborates on several mainstream models that insurance companies are currently laying out in the elderly care industry, including three mainstream models: heavy asset investment, light asset cooperation, and insurance product binding. It also explores the structural contradictions existing in this layout. This paper points out the challenges faced by the current layout methods in terms of supply and demand matching, implementation and consumer cognition. In response to the existing problems, it proposes paths such as product stratified design, collaborative application of tools and policy improvement to promote the optimized layout of insurance companies in the elderly care field and provide decision-making references for financial support for the high-quality development of the elderly care industry.