APPLICATION OF MODERN IT TECHNOLOGIES IN THE CONSTRUCTION INDUSTRY

Purpose. To comprehensively investigate the impact of modern information technologies on the design, management and implementation of construction projects, to identify key aspects and barriers to the introduction of digital tools in the construction industry, to substantiate the economic and organizational advantages of using innovative solutions such as building information modeling (BIM), project management systems (PMS) and artificial intelligence, as well as to develop recommendations for improving digitalization processes organization of construction in order to increase productivity, reduce costs and ensure the sustainable development of the industry. Methodology. The study used several methods, including the analysis of scientific publications, a comparative method for evaluating the effectiveness of various digital technologies used in construction, as well as an empirical approach based on data from real construction projects in which information technology was used. The study includes an analysis of specific examples of the use of BIM, PMS and AI in the design, construction and operation phases of facilities. Interviews with specialists and surveys of construction companies on practical experience in the implementation of digital technologies in the construction process are used. Findings. It was found that the application of building information modeling (BIM), automated project management systems (PMS) and artificial intelligence technologies can reduce construction organization costs by up to 20 % and increase the productivity of construction processes by 30 %. Key factors for the implementation of these technologies are identified, including the need for staff training, adaptation of existing processes to new tools, as well as overcoming cultural and organizational Barriers. In addition, it has been established that the main barriers to the adoption of digital technologies are high initial investment and insufficient level of digital training in the industry. Originality. For the first time, this study summarizes approaches to the integration of modern information technologies into various stages of the construction cycle, including design, construction, organization, resource management and operation. Practical value. The practical significance of this study is that its results can be used to develop strategies for the digitalization of construction companies. In particular, based on the data obtained, training programs for the training of construction professionals can be improved, contributing to their ability to work effectively with digital tools. The results can also be useful for optimizing management decisions at all stages of a construction project. This will reduce costs, increase resource efficiency and ensure a high level of construction quality. In the long run, this will lead to the sustainable development of the construction industry in the context of digital transformation.