The Realistic Dilemma and Innovative Path of Outdoor Sports Industry Synergistic Development in the Twin-City Economic Circle of Chengdu-Chongqing Region

运用文献资料法、实地调查法和逻辑分析法，探究成渝地区双城经济圈户外运动产业协同发展的多元价值、现实困境，并提出宏观布局与创新路径。研究认为其多元价值包括推动户外运动产业集聚、助力全民健身转型升级以及促进区域资源优势互补；现实困境包括制度创新的现实瓶颈、产品专业化水平不足以及赛事活动品牌效应低。克服这些障碍是成渝地区双城经济圈实现户外运动产业协同和可持续发展的关键。最后，从空间维度和时间维度提出成渝地区双城经济圈户外运动产业协同发展的宏观布局；从政策协同、资源统筹、市场培育三个层面提出了成渝地区双城经济圈户外运动产业协同发展的创新路径。Using the literature method, field survey method and logical analysis method, the study explores the multiple values and practical difficulties of the synergistic development of outdoor sports industry in Chengdu-Chongqing Twin Cities Economic Circle, and proposes a macro layout and innovation path. The study concludes that its multiple values include promoting the agglomeration of outdoor sports industry, assisting the transformation and upgrading of national fitness, and promoting the complementary advantages of regional resources; and the real dilemmas include the bottlenecks of institutional innovation, insufficient level of product specialization, and low branding effect of events and activities. Overcoming these obstacles is the key to realizing the synergistic and sustainable development of outdoor sports industry in Chengdu-Chongqing Twin Cities Economic Circle. Finally, the macro layout of outdoor sports industry synergistic development in Chengdu-Chongqing Twin Cities Economic Circle is proposed from the spatial and temporal dimensions; and the innovative path of outdoor sports industry synergistic development in Chengdu-Chongqing Twin Cities Economic Circle is proposed from the three dimensions of policy synergization, resource coordination and market cultivation.