The Dynamic Mechanism and Path Optimization for the Sustainable Development of Mass Skiing under the Perspective of Winter Olympic Heritage

北京冬奥会的成功举办为中国冰雪运动发展提供了重要契机，其遗产价值对大众滑雪运动的可持续发展具有深远影响。本研究以冬奥遗产为切入点，系统剖析大众滑雪运动可持续发展的动力机制，并提出路径优化策略。研究发现：冬奥遗产通过政策驱动、经济牵引、文化赋能与技术革新四维动力体系形成内生动力；基础设施溢出效应、冰雪文化传播效应与产业链协同效应构成外源动力。研究提出以“空间活化、产业融合、文化培育、科技赋能”为核心的路径优化框架，并基于理论框架深化对滑雪产业瓶颈(如区域失衡、产业链低端锁定)的破解路径，旨在推动大众滑雪运动实现从政策红利驱动向市场内生增长的转型，为我国冰雪运动高质量发展提供理论支撑与实践参考。The successful hosting of the Beijing Winter Olympics has provided an important opportunity for the development of China’s winter sports, and its legacy value has a profound impact on the sustainable development of mass skiing. This study takes the Winter Olympics legacy as the entry point, systematically analyzes the dynamic mechanism of the sustainable development of mass skiing, and proposes path optimization strategies. The research finds that the Winter Olympics legacy forms an endogenous driving force through a four-dimensional dynamic system of policy-driven, economic traction, cultural empowerment, and technological innovation; while the spillover effect of infrastructure, the effect of ice and snow culture dissemination, and the effect of industrial chain synergy constitute the exogenous driving force. The study proposes a path optimization framework centered on “space activation, industrial integration, cultural cultivation, and technological empowerment”, and based on the theoretical framework, deepens the solution path for the bottlenecks of the skiing industry (such as regional imbalance and low-end locking of the industrial chain), aiming to promote the transformation of mass skiing from policy-driven to market-driven growth, providing theoretical support and practical reference for the high-quality development of China’s winter sports.