SOME ISSUES OF CONSUMER PROTECTION IN THE IMPLEMENTATION OF CROSS-BORDER ELECTRONIC COMMERCE WITHIN THE EAEU

A special feature of e-commerce is the mechanism of its implementation, that is, it is carried out through Internet resources. The complexity of this factor is in constant change and development. The object of regulation of the studied legal relations are legal relations that are related to the exercise of consumer rights in the Internet space, using the capabilities of digital technologies. Therefore, the second characteristic feature of electronic commerce is cross-border, when the process extends to consumers-citizens of different states, regardless of the relevant local, as well as legal, differences. Therefore, in order to protect the rights of consumers located and residing in the territory of the Republic of Kazakhstan, it became necessary to collectively study this issue and take legislative measures. In this regard, the EAEU has the opportunity to collectively find solutions, search for common approaches and standards to resolve disputes and prevent them in the future, develop the internal market within the union and meet the needs of consumers, as well as competition between entrepreneurs, manufacturers of goods and services. The paper considers the main international documents adopted in the EAEU in the field of consumer law. In this regard, it is determined that it is necessary to adopt principles of consumer protection that will establish equal opportunities and conditions for consumers, regardless of the country of citizenship or arrival. Consumer protection and increased consumer activity require the creation of conditions not only within the Union, in terms of individual states, but directly in the provisions of the national legislation of the EAEU member states. The scientific article contains statistical materials on consumer complaints regarding non-compliance with the provisions of legislation in the field under study.