The Construction Process of County Women’s Identity in Digital Employment—A Case Study of Project A

《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》明确指出“促进妇女平等就业，缩小男女收入差距”，强调要“提高妇女数字素养”。女性既是家庭的守护者，也是社会经济活动重要参与者。县域女性作为一个特殊群体，在数字时代背景下面临着身份的建构、解构、融合与重构。研究这一群体对身份反思与重构的过程，展示她们如何在数字就业新形势下铸造更具内在张力的自我与社会身份，不仅是对女性身心成长的关注与理解，更是为探究数字时代的女性身份重塑提供了现实意义。以A公益项目为例，深度剖析县域女性从角色困惑引发身份焦虑，到她们在数字职业初识与适应阶段的身份迷思与调试，再到在公益项目支持下身份认同的唤醒与重塑过程，展现了在内外部互构、主客观耦合之间女性身份认同的建构历程，生动体现了数字时代的女性力量。The “14th Five-Year Plan for Economic and Social Development of the People’s Republic of China and the Long-Range Objectives Through the Year 2035” explicitly states the need to “promote women’s equal employment and narrow the income gap between men and women,” emphasizing the importance of “improving women’s digital literacy.” Women are not only guardians of their families but also important participants in socio-economic activities. As a unique group, county women face the construction, deconstruction, integration, and reconstruction of their identities in the context of the digital age. This study examines the process of identity reflection and reconstruction among this group, showcasing how they forge a more internally dynamic self and social identity under the new conditions of digital employment. This not only emphasizes understanding and concern for women’s mental and physical growth but also provides practical significance for exploring the reshaping of women’s identities in the digital era. Using Project A as a case study, this research deeply analyzes the journey of county women from role confusion leading to identity anxiety, through the phases of initial recognition and adaptation to digital careers, to the awakening and reconstruction of identity supported by the public welfare project. It illustrates the construction of women’s identity recognition as an interplay between internal and external factors, and the coupling of subjective and objective elements, vividly reflecting the power of women in the digital age.