Rethinking Identity in Contemporary High-rise Architecture in Bangkok

Homogenization is a prominent concern in the discourse on globalization’s impact on architecture, particularly in high-rise buildings. This research explores how architectural identity can address perceptions of homogenization by analyzing the design concepts of three prominent skyscrapers in Bangkok, Thailand—a modern Asian metropolis with a rich history and cultural traditions. Drawing from existing theories and literature, the study examines how these buildings reflect local identity while engaging with global architectural trends. The case studies—The MET (2005), Central Embassy (2017), and King Power Maha Nakhon (2019)—are evaluated for their ability to convey distinct architectural identities that resonate with the cultural and local context while avoiding overt nationalistic symbolism. The MET reflects tropical identity through design strategies rooted in vernacular architecture, emphasizing climatic responsiveness. Central Embassy reinterprets traditional Thai craftsmanship with modern materials and technology, offering an innovative yet subtle connection to local culture. Maha Nakhon Tower, the most iconic of the three, adopts a bold, pixelated form that engages with Bangkok’s urban scale and morphology, though its local references remain speculative. The findings suggest that high-rise architecture in Bangkok can incorporate global trends without succumbing entirely to homogenization, limitations notwithstanding. While The MET succeeds in establishing a clear relationship with its tropical context, Central Embassy takes a more experimental approach with uncertain outcomes. In contrast, Maha Nakhon Tower prioritizes urban contextuality but achieves limited success in resisting homogenization due to its ambiguous local references. Together, these cases highlight the possibilities and challenges of integrating cultural identity into high-rise design, emphasizing the need for nuanced approaches to counteract the homogenizing tendencies.