The use of digital analytical platforms as a mechanism for information support of management decisions in the system of innovative development of an enterprise

The article focuses on the study of mechanisms for information support of management decisions within the enterprise’s innovative development system. It is determined that in the modern world, where innovations drive economic growth, digital analytical platforms play a crucial role in providing adequate information support for management decisions. These platforms convert significant amounts of raw data into important, valuable, and structured information, which allows managers to make not only intuitive but also well-founded and strategically balanced decisions. It has been proven that, thanks to digital analytical tools, enterprises gain operational access to key indicators, which provides a deep understanding of the situation, identifies hidden patterns, and forecasts potential risks and opportunities. It is established that digital platforms perform a much broader function than simply providing information. They form a holistic intellectual environment in which the acceleration of innovation processes is ensured (from the birth of an idea to its implementation in the form of a new product or service). Thanks to analytical tools, resource utilization is optimized, which allows for a more rational allocation of financial, human, and technological assets within the framework of innovation activities. Additionally, these platforms help reduce uncertainty and risk by enabling the modeling of various management scenarios and assessing the potential consequences of decisions. All this together enhances an enterprise’s ability to respond quickly to market changes, improve its products or services, and maintain a competitive position. It is substantiated that digital analytical platforms are an indispensable foundation for effective innovation management, enabling enterprises not only to survive in conditions of high uncertainty and rapid change, but also to shape their innovative future actively. Keywords: innovative development, information technologies, management, mechanism, enterprise, management solutions, digital analytical platforms, digital transformation.