The Future of Traditional Media Competing with New Media

The aim of this research work is to review the scientific literature on the transformation of traditional media production and consumption caused by digitalization. Digitalization has altered certain conditions, such as replacing the TV screen with a mobile device screen. Therefore, journalistic production has undergone transformation, which automatically raises the issue of expanding the journalist qualification framework. Investigating, analyzing, and considering the issues raised is the factor that will take journalism to a new level in the digital era. This research is focused on investigating the phenomenon of traditional media production and consumption in digital environments. The viability of traditional media will be determined through this study.

Authors

Publication Details

Journal
International Journal of Social Sciences
Published
2025-06-30
DOI
https://doi.org/10.55367/tlsx4006
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

The Future of Traditional Media Competing with New Media

Natia Popkhadze
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International Journal of Social Sciences
SMEs Development and Digital Marketing
article

The Future of Traditional Media Competing with New Media

Natia Popkhadze
article en

Abstract

The aim of this research work is to review the scientific literature on the transformation of traditional media production and consumption caused by digitalization. Digitalization has altered certain conditions, such as replacing the TV screen with a mobile device screen. Therefore, journalistic production has undergone transformation, which automatically raises the issue of expanding the journalist qualification framework. Investigating, analyzing, and considering the issues raised is the factor that will take journalism to a new level in the digital era. This research is focused on investigating the phenomenon of traditional media production and consumption in digital environments. The viability of traditional media will be determined through this study.

International Journal of Social SciencesVol. 5(1)
Openalex Percentile: Top 73%
SMEs Development and Digital Marketing
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