Consumer and Stakeholder Perceptions of Urban-Grown Food

Background and methodology Background and methodology Increasing the number of fruits and vegetables grown in urban areas (urban-grown food) has been suggested as a potential contributor to food system transformation.Producing and consuming more food grown in urban areas may have health and sustainability benefits by reducing reliance on imports and increasing people's access to freshfruits and vegetables. Main findings Main findingsabout food with no labels and foods labelled as urbangrown or farm-grown or without labels.They were also asked to indicate the amounts of money they would be willing to pay for the foods and provided details about their perceptions of urban-grown food.