Evaluasi Keberhasilan Aplikasi CapCut dalam Pembuatan Video Promosi Produk: Pendekatan DeLone and McLean

CapCut is a popular video editing application among young people due to its diverse features and ease of use. This application is widely used for creating product promotional videos; however, several limitations affect user experience. Some common issues include video compression when uploaded from a PC, features experiencing bugs, and restrictions on using music outside the application. Therefore, this study aims to analyze the functionality of the CapCut application in supporting promotional video creation using the DeLone and McLean model. Data collection was conducted online using the purposive sampling method, focusing on online business owners in North Sumatra. The total number of eligible respondents analyzed was 156, based on the Slovin formula. The collected data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that system quality and the level of application usage have a positive and significant impact on user satisfaction. Furthermore, user satisfaction significantly contributes to the net benefits gained from using the application. However, the analysis also reveals that direct application usage does not significantly contribute to net benefits perceived by users. These findings suggest that improving system quality and user experience are key factors in enhancing the benefits of CapCut for users in creating promotional videos.