Current Aspects of the Organization of Passenger Cars Production and Sales in Russia under Sanctions

The article examines the specifics of filling the regional markets of Russia with cars of their own production in the conditions of sanctions and import substitution in accordance with the Strategy for the development of the automotive industry of the Russian Federation until 2035. The article analyzes the consequences of the exit of the world's leading automakers from the Russian market and the possibility of import substitution through the production of domestic car brands. The experience of “AvtoVAZ”, “Avtotor”, “AGR”, “PSMA Rus” and other domestic automakers is being studied. Special attention is paid to the development of clusters in the automotive industry. The peculiarities of the organization of production of Haval cars in Russia are being studied. The expediency of using subcontracting is justified. The features of the organization of sales of passenger cars in Russia related to the geographical location and climate, government regulation, the development of dealer networks, and income of the population are considered. The trends in the development of the car market in Russia are being investigated: the growing interest in electric vehicles; an increase in the number of online purchases; the introduction of new technologies in cars to increase innovation and functionality. Current approaches in the promotion of passenger cars on the Russian market are proposed, such as product personalization; the use of digital technologies in marketing; the sale of passenger cars through marketplaces; the development of effective loyalty programs. The trends of filling the Russian market with Chinese cars and the dynamics of their sales are investigated.