Potential of Seminyak Area in Urban Tourism Development in Bali City

This study aims to analyze the potential for urban tourism development in the Seminyak area, Bali, through a literature study that highlights various aspects that support tourism. The method used is a qualitative approach based on literature studies from relevant previous studies. The focus of the study includes infrastructure, tourism observations, public facilities, marketing and promotion, environmental quality, and active participation of local communities. The results of the study show that Seminyak has good infrastructure, easy transportation access, and accommodation and public facilities that support tourist comfort. Diverse tourist attractions and digital promotion through social media increase the appeal of this area globally. Environmental conservation efforts and active community participation in maintaining local culture also support tourism. In conclusion, Seminyak has great potential as a sustainable urban tourism destination, but the development of efficient and environmentally friendly public transportation is still needed. In addition, strict environmental management and increased collaboration with local communities are recommended to maintain a balance between economic growth and cultural and environmental preservation. This study is expected to be a reference in planning urban tourism development strategies in other areas with similar characteristics.