Everyday culture in the context of modern challenges: a socio-anthropological approach

The modern contradictory and risk-generating sociocultural dynamics necessitate the actualization of philosophical and culturological analysis regarding the anthropological meaning of culture in general, and everyday culture in particular. The aim of this study is to examine theoretical interdisciplinary approaches to understanding the anthropological significance of everyday culture and to identify their functional potential for addressing contemporary problems. Philosophical-historical, culturological, and semiotic approaches are used in the analysis, including elements of the comparative-historical method for examining the phenomenon of everyday culture and its connection with historical sociocultural processes. The authors reveal various dimensions of the anthropological meaning of everyday culture as a micro-level slice of culture where deep layers of cultural heritage are accumulated and transmitted, while at the same time new forms of human identity are formed. Based on interdisciplinary research, key anthropological challenges of the modern era have been identified: coexistence of archaic and modernized cultures; evolutionary-biological changes affecting humanity; preservation of corporeality as an anthropological value; and human self-realization in the context of artificial intelligence development. It is concluded that under ongoing sociocultural, ecological, and technological transformations, everyday culture becomes an area of heightened vulnerability and simultaneously a source of resistance to destructive tendencies, preserving the profound anthropological potential of society and the individual.