GLOBAL SOLUTIONS FOR SAFEGUARDING INTELLECTUAL PROPERTY: HOW BLOCKCHAIN REVOLUTIONIZES DIGITAL RIGHTS MANAGEMENT

The advent of blockchain technology has introduced transformative possibilities in the realm of intellectual property (IP) management, addressing longstanding challenges such as ownership verification, licensing automation, and anti-plagiarism measures. This paper investigates the transformative role of blockchain technology in the evolving landscape of intellectual property (IP) management. As digital assets proliferate across global platforms, the protection of authorship, licensing processes, and rights enforcement becomes increasingly complex. The research adopts a cross-disciplinary methodology that integrates conceptual analysis with practice-oriented evaluation, including case studies and expert opinions. The findings reveal that blockchain provides innovative tools for verifying ownership, establishing provenance, and automating royalty distribution through smart contracts. These smart contracts function as autonomous digital agreements, enabling direct transactions between creators and users, while reducing administrative burdens and costs. The article outlines the advantages of blockchain in mitigating piracy, facilitating micro-payments, and building trust in IP markets. Despite these benefits, the study also identifies notable implementation challenges – particularly in terms of scalability, energy efficiency, and legal harmonization. As a result, the authors emphasize the necessity of strategic development in regulatory alignment, interoperability standards, and stakeholder education. The practical value of the article lies in offering a forward-looking perspective on digital rights governance, enabling the creation of a resilient and equitable framework for managing intellectual property on a global scale.