The Bay Area Model for Building the “Ecological Chain” of Rural E-Commerce in Counties—A Case Study of the “Leading County” Practice in Wanzhi District, Anhui ProvinceQinyuan Zhu

在数字经济赋能乡村振兴的背景下，积极探索县域农村电商生态化发展路径，安徽省芜湖市湾沚区通过构建农村电商“生态链”，形成可复制的“湾区模式”。运用案例分析法，从政策、基建、产业、人才、市场五大体系解析农村电商“生态链”构建机理。实践显示，该模式带动农民增收与集体经济壮大，2024年电商增速领跑全省，但面临高端人才不足、产业链协同深度有限等挑战。未来需深化农业大数据应用、区域标准互认及绿色供应链转型，推动从规模扩张向价值升维跨越。湾沚经验为县域经济数字化转型提供了以生态化整合要素、以协同机制突破发展瓶颈的实践范本，对同类县域提供可复制的经验样本和加速农业农村现代化具有重要启示意义。In the context of empowering rural revitalization with the digital economy, actively exploring the ecological development path of county-level rural e-commerce, Wanzhi District of Wuhu City, Anhui Province, has formed a replicable “bay area model” by constructing an “ecological chain” of rural e-commerce. This study employs the case analysis method to examine the mechanism for constructing the “ecological chain” of rural e-commerce from the five major systems: policy, infrastructure, industry, talent, and market. Practice has shown that this model has driven farmers’ income growth and the strengthening of collective economy. In 2024, e-commerce growth will lead the province, but it faces challenges, such as a shortage of high-end talents and limited depth of industrial chain collaboration. In the future, it is necessary to deepen the application of agricultural big data, mutual recognition of regional standards, and transformation of green supply chains, and promote a leap from scale expansion to value upgrading. The experience of Wanzhi provides a practical model for the digital transformation of county-level economy by integrating ecological elements and breaking through development bottlenecks through collaborative mechanisms. It has important implications for similar counties to provide replicable experience samples and accelerate agricultural and rural modernization.