SOCIOLOGICAL ASPECTS OF STUDYING THE SOCIAL PREFERENCES OF YOUNG PEOPLE WHEN CHOOSING A LIFE PARTNER

The authors of the article consider topical issues of choosing a companion for future family life. An important aspect in this regard is the analysis of social preferences that influence the choice of a partner. The authors take into account both external and internal parameters of these preferences. The article presents the results of a sociological study reflecting the opinions of respondents about their preferences when choosing a life partner. The processing of the collected data made it possible to systematize narratives, where key points and emotional accents were highlighted, as well as differences and common features in young people's perception of their ideal relationships were identified. Such an analysis helped to establish links between individual preferences and broader cultural trends, for example, the influence of media and social networks on the formation of youth ideals and family values