THE INFLUENCE OF NEWSPAPERS AND MAGAZINES ON PUBLIC OPINION: A SOCIOLOGICAL STUDY

The article discusses the current problem of content and leisure format for modern youth. The authors analyze, firstly, the sociological methods of studying the social problems of society, and secondly, the results of the author's sociological research conducted by the online survey method. The article also examines the socio-cultural parameters that influence the preferences of students in the social sphere of leisure activities. The dependence of the leisure sector on modern cultural and social trends, in which technologies related to the Internet play a leading role, is indicated. The impact of digitalization on the transformation of the content and format of students' leisure activities is shown. It is concluded that modern technologies are the factor that transforms the content and format of socio-cultural preferences of students in the field of leisure. The authors believe that further research is needed to better understand these processes, as well as develop strategies to optimize the use of digital technologies to improve the quality and well-being of students. Special attention should be paid to the formation of digital literacy and the prevention of the negative consequences of excessive use of digital devices