Using social media listening to identify the real-world challenges faced by dog owners globally when administering oral medications

This novel approach revealed that dog owners face significant psychological and practical barriers when administering oral medications. Chewable formulations may improve compliance, though proper storage and education are essential. The study provides veterinarians with evidence-based successful pilling strategies reported by pet owners and highlights the need for better communication about treatment benefits, financial planning options and alternative delivery methods to improve medication adherence.