INTEGRATED MANAGEMENT GUIDELINES FOR REDUCING AIR POLLUTION FROM VEHICLES IN BANGKOK

Purpose – Vehicular air pollution in Bangkok poses a significant threat to public health and environmental quality. This study aims to analyze the acceptance of air pollution control measures among Bangkok residents by considering key demographic factors and public awareness. It also seeks to recommend a comprehensive management strategy to effectively address the issue. Methodology – A mixed-methods approach was employed, integrating both quantitative and qualitative research methods. The quantitative phase involved a survey of 402 individuals who use either private vehicles or public transportation in Bangkok. The qualitative phase consisted of in-depth interviews with 17 experts specializing in air pollution management. Data analysis included descriptive statistics, one-way ANOVA, and multiple regression analysis. Results – The findings indicate that educational attainment, occupation, and income significantly influence acceptance of air pollution control measures, while gender and age do not. Additionally, a strong correlation was found between public awareness of air pollution and acceptance levels, with punitive measures such as fines receiving the highest level of support. Implications – The study proposes an integrated management framework comprising eight strategic components: 1) promoting electric vehicles and clean energy, 2) using AI and Big Data for air quality monitoring, 3) enforcing strict emission regulations, 4) developing clean-energy public transportation, 5) providing economic incentives for sustainable energy adoption, 6) enhancing public environmental awareness, 7) establishing a centralized environmental management agency, and 8) reinforcing legal enforcement. These strategies offer practical guidance for both governmental and private stakeholders. Originality/Value – This research contributes to the understanding of public acceptance of air pollution control policies in a major Southeast Asian metropolis. By linking demographic and awareness factors with policy acceptance, it offers actionable insights, and a comprehensive strategic framework tailored to Bangkok’s urban and environmental context.