APPROACHES TO MONITORING INVESTMENT RISKS WHEN RETURNING FOREIGN BRANDS TO THE RUSSIAN MARKET
The article examines approaches to risk monitoring when making a management decision on the re-turn of a foreign brand to the Russian market, identifies and systematizes possible risks, ranks them according to the severity of the consequences and the likelihood of occurrence, and offers approaches to risk management
Authors
- Yuliya Zarubina
Publication Details
- Journal
- Scientific Papers Collection of the Angarsk State Technical University
- Published
- 2025-06-24
- DOI
- https://doi.org/10.36629/2686-7788-2025-1-359-362
- Primary Topic
- Economic and Technological Developments in Russia
- Type
- article
- Field-Weighted Citation Impact
- 0.00