ANALYSIS OF COMPETITIVENESS OF THE ORGANIZATION BY THE DYNAMIC METHOD (ON THE EXAMPLE OF MAYAK LLC)

The article analyzes the competitiveness of the trading organization OOO MAYAK, the owner of the supermarket chain Slata and grocery discounters KhlebSol in several regions of the Siberian Federal District. The analysis is based on the dynamic method of assessing competitiveness proposed by D.S. Voronov, which allows assessing the level of efficiency of the organization's use of economic resources relative to the efficiency of the use of economic resources by competitors. The analysis identified the main competitors of OOO Mayak in the market by the main type of activity and determined the weak points in the financial policy of the organization