Customer Lifetime Value: Dimensionalities and Conceptual Connections

Customer Lifetime Value (CLV) has a strong relationship to customer satisfaction and firm profitability . This review indicates that once such a relationship is developed and cemented, multiple benefits accrue to the brand and the firm. The review lays the groundwork for further studies of CLV, especially in the emerging economies.

Authors

Publication Details

Journal
Markets Globalization & Development Review
Published
2025-01-01
DOI
https://doi.org/10.23860/mgdr-2025-10-01-04
Citations
1
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
2.07
Controls
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article

Customer Lifetime Value: Dimensionalities and Conceptual Connections

Mrinmoy K. Sarma, Sharmistha Bhattacharyya
1 citations
Markets Globalization & Development Review
Customer churn and segmentation
2.07
article

Customer Lifetime Value: Dimensionalities and Conceptual Connections

Mrinmoy K. Sarma, Sharmistha Bhattacharyya
article en
1 citations

Abstract

Customer Lifetime Value (CLV) has a strong relationship to customer satisfaction and firm profitability . This review indicates that once such a relationship is developed and cemented, multiple benefits accrue to the brand and the firm. The review lays the groundwork for further studies of CLV, especially in the emerging economies.

Markets Globalization & Development ReviewVol. 10(1)
Openalex Percentile: Top 12%
Customer churn and segmentation
2.07
DOIOpen Access PDFOpenAlex
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Customer Lifetime Value: Dimensionalities and Conceptual Connections — Mrinmoy K. Sarma, Sharmistha Bhattacharyya · Markets Globalization & Development Review (2025) | TGRS Research Map | TGRS