GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE

Generative artificial intelligence applications are increasingly making their impact felt on individuals, organizations, industries, and various disciplines. The effects of this technology are typically examined from economic, social, and technological perspectives, focusing on its transformative influence on business processes and sectors. While artificial intelligence applications offer innovative solutions across numerous sectors, reshaping their operations, they also give rise to various challenges. Recently, the phenomenon of brain rot, which can be described as a psychological and cognitive reflection of digital life, has also emerged as a concern. Brain rot refers to the mental deterioration caused by increased content consumption associated with digitalization. In this context, it is crucial to explore the relationship between brain rot and artificial intelligence, and to open a discussion on their impact on individuals, organizations, and sectors. Artificial intelligence, which is gradually transforming every industry, is also reshaping the advertising sector, bringing positive and negative impacts. This study aims to examine the relationship between generative artificial intelligence and the phenomenon of brain rot from the perspective of the advertising industry, discussing the potential impacts of AI on the sector. In this context, a literature review was conducted to explore how generative AI applications might influence the field of advertising within the framework of brain rot. The study concludes that generative AI applications may adversely affect the cognitive functions of both consumers and advertising professionals. As a theoretical and introductory-level study, it is expected to serve as a starting point for more comprehensive research in the future.